| 04/02/98 |
| Marketing will mostly be conducted through the Eg3 sales network.
Eg3 is controlled by Repsol. |
| REPSOL-MOBIL JOINT VENTURE TO PRODUCE
AND MARKET LUBRICATING OIL IN ARGENTINA
|
Repsol and Mobil have
agreed to found a 50-50 joint venture to produce, import and market lubricating
oils manufactured by both corporations, using the Eg3 sales network as one of
their main retail channels. This new company will allow Mobil and Repsol to
increase their activity in lubricants, with a transfer of technology and
"know-how" in the commercialisation of products under their brand
names. Eg3 is a company
in which Repsol�s affiliate, Astra, holds a 93.8% stake, and is a growing
enterprise, with an 11.6% share in the Argentine fuel market, and an annual
turnover of 800 million dollars. It has a network of 650 service stations
throughout the Federal District and other 12 provinces, and owns one of
Argentina�s most advanced refineries, at Bah�a Blanca, with a capacity of 31,500
barrels per day. The production of
lubricating oils for the new company will be carried out at an industrial plant
currently owned by Eg3 in Avellaneda (in the province of Buenos Aires), where
large investments have been made to raise the blending capacity, construct new
tanks for additives, improve packaging lines and set up a high-tech laboratory
to give a technical support to customer services. In June, 1997, this facility
was awarded the ISO 9002 Quality Certificate for the standards achieved in
production through to customer sales and service. This agreement
between Repsol and Mobil will lead to a wider range of products, effectively
competing in all market segments, and will be to the benefit of the consumer,
who will be presented with quality products, guaranteed by the manufacturers�
name and reputation. Both companies are experienced in strategic alliances and
use the latest technology in their production of lubricating oils, to meet the
requirements of the Argentine market. The consumption of
lubricating oils in Argentina is currently some 300,000 cubic metres per year,
showing a 5% growth over 1996 levels, in a trend which is expected to continue
in the medium term. Eg3 has a 6% market share in these
products. |