| 06/02/97 | ||
| Beginning of joint management of a new service station concept
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| REPSOL AND EL CORTE INGL�S SIGN EXTENSIVE
AGREEMENT OF COLLABORATION
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The Chairman of El Corte Ingl�s,
Isidoro Alvarez, and the Chairman of Repsol, Alfonso Cortina, signed this last
Saturday, May 31st, in the headquarters of Repsol S.A., an important agreement
of collaboration. This agreement contemplates the constitution of a joint
company to undertake the development and management of high quality service
stations, integrated in Repsol�s service station network, and in which a new
type of establishment dedicated to the marketing of consumer products will be
introduced. At the same time, the signed agreement
foresees the possibility of carrying out the installation of service stations
and other complementary products, such as Boxes centers, etc., in hypermarkets
and other marketing centers owned or managed by El Corte Ingl�s. On the other
hand, the agreement does not exclude the possibility of undertaking
international projects. Both Chairmen expressed their
satisfaction about the results of the negotiations, which were initiated last
summer, and have ended satisfactorily for both parties, with the signature of
this agreement between the two companies, El Corte Ingles and Repsol, leaders in
their respective areas of activity, the former in the distribution sector and
the latter in the crude oil sector. It should be pointed out that, for the first
time, El Corte Ingl�s has associated with another important company for the
realization of a project of great dimensions. The new company will be participated in
50% by Repsol and in 50% by El Corte Ingl�s and will develop a new service
station concept in Spain. This innovative station will integrate, as a novel
element, a store with a surface of between 150 and 200 m2, much
larger than those already existing in the network, and which will attend
specific consumers and users. In the development of this service
station for Spain, both companies will contribute their experience and prestige
in their respective areas of activity. Repsol will contribute its locations,
brand and knowledge of the fuels business, while El Corte Ingl�s will contribute
its capacity in store management, as well as the brand and distinctive signs
related to El Corte Ingl�s. The new service stations will be under
the flag of Repsol, using a new image, both attractive and of great public
recognition, and will integrate the store with a brand associated with El Corte
Ingl�s, Supercor. The service stations and their stores will be characterized by
an excellent level of service, quality and customer attention, and they will
either be chosen from those already integrated in the Repsol network or they
will be newly constructed. The development of the project
contemplates the installation of 100 service stations. They will be located in
urban zones or in areas of urban influence and in freeways and highways, of
interest for both parties. Plans foresee that the first service stations will be
introduced in the urban or metropolitan areas of Madrid and
Barcelona. For Repsol, the signature of this
principle of agreement represents a guarantee of commercial success which will
strengthen its quality brand and customer service. For El Corte Ingl�s, the
project will represent the diversification of its range of products and
services, bringing them closer to their customers with a greater network of
sales points.
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