09/09/96
Strong sales and marketing campaign
 
REPSOL CUTS GASOLINE PRICES AND LAUNCHES A CAMPAIGN WITH FORD CARS
 

1. Up to 2 pesetas per litre cut in price of unleaded 95 RON gasoline

This week, gasoline will be cheaper at the Repsol Group service station network: Repsol, Campsa and Petronor.

All gasolines will cost less, especially Eurosuper 95 RON, which will drop by 1 to 2 pesetas per litre with respect to the maximum price ceiling of 112.7 pesetas per litre for the week of September 7th to 13th. Premium gasoline will also fall by approximately 1 peseta per litre.

The potential growth of unleaded petrol in Spain has led Repsol to encourage this process by making an additional cut on selling prices for this product.

In 1995, unleaded petrol accounted for 29% of total gasoline consumption in Spain, whereas this figure is much higher in other W. European countries. In France, for example, half the gasoline consumed is unleaded; in the U.K., this level has reached 63%; whilst in Belgium and Germany it is 68% and 94%, respectively.

According to the AOP (Association of Petroleum Operators), by June 1996, the demand for unleaded petrol had risen by 15.9% over last year, in spite of a general fall in gasoline sales over recent months due to stagnation in the private sector and a move to diesel on the part of many car owners.

Repsol was one of the first companies in Spain to launch unleaded gasoline and, after thorough research and development, launched the sale of unleaded gasoline with additives in July, 1993, raising the offer of fuels available in Spain to a level with the most advanced EU countries.

Repsol sells unleaded 95 RON gasoline at all its service stations under the name of Eurosuper, together with Super Plus 98. Repsol�s unleaded gasolines carry additives containing exclusive ingredients that set them apart from conventional gasolines, making them specially beneficial for motor cars, providing low consumption, good performance, engine cleanliness and low pollution.

2. Repsol-Ford Campaign

An advertising campaign is taking place at Repsol service stations, from September 7th last to October 6th next, giving customers the opportunity to win a Ford Escort 1.6 Atlanta from Monday to Friday and a Ford Escort Cosworth (the car driven by Carlos Sainz in the World Rally Championship) at week-ends.

Every 1,000 pesetas spent on fuel, gasoline or gasoil at a Repsol service station gives the right to take part in a draw to win the aforementioned prizes. These draws will be held weekly before Public Notary.

This campaign will be fully supported by TV, press and radio advertising.

3. Reorganization of sales

Repsol�s Executive Committee, at a meeting held today, will approve a reorganization of the sales and marketing area of the company. This new organization will be announced during the week.